> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Visualize your campaign data with pre-built dashboards and filters

<img src="https://mintcdn.com/reelevant/10tXeCE_biVlzX8s/images/analytics/dashboards-overview-v2.png?fit=max&auto=format&n=10tXeCE_biVlzX8s&q=85&s=456e84c855fc0096443e59d1d3c6a759" alt="Analytics dashboard page with filter bar and metric cards" width="1280" height="800" data-path="images/analytics/dashboards-overview-v2.png" />

## Overview

The Dashboards page provides pre-built visualizations for your campaign data. Each dashboard focuses on a specific aspect of performance and can be filtered by workflow, campaign, branch category, and date range.

## Dashboard Filters

All dashboards share a common filter bar at the top:

| Filter                | Description                                                           |
| --------------------- | --------------------------------------------------------------------- |
| **Workflows**         | Select one or more workflows to filter data. Search by workflow name. |
| **Campaigns**         | Filter by campaign.                                                   |
| **Category**          | Filter by branch category.                                            |
| **Analysis period**   | Select the date range for the data.                                   |
| **Comparison period** | Optionally enable a comparison period with a custom start date.       |

<Tip>
  Click **Explore data** to open the [Data Exploration](/product-guide/analytics/data-exploration) page with the current filters pre-applied.
</Tip>

## Available Dashboards

<CardGroup cols={2}>
  <Card title="Performance" icon="gauge-high" href="/product-guide/analytics/dashboards/performance">
    Impressions, clicks, CTR, and content generation metrics.
  </Card>

  <Card title="Audience & Interactions" icon="users" href="/product-guide/analytics/dashboards/audience">
    Unique visitors, openers, clickers, and engagement rates.
  </Card>

  <Card title="Individualization" icon="bullseye" href="/product-guide/analytics/dashboards/individualization">
    Personalization lift — individualized vs. default content metrics.
  </Card>

  <Card title="Conversions" icon="cart-shopping" href="/product-guide/analytics/dashboards/conversions">
    Conversion tracking, revenue, and attribution metrics.
  </Card>

  <Card title="Uplift" icon="arrow-trend-up" href="/product-guide/analytics/dashboards/uplift">
    Incremental value from personalization — click, conversion, and revenue uplift.
  </Card>

  <Card title="Usage" icon="chart-bar" href="/product-guide/analytics/dashboards/usage">
    Subscription consumption — openings, quota, and usage by team.
  </Card>
</CardGroup>
