> ## Documentation Index > Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt > Use this file to discover all available pages before exploring further. # Audience & Interactions Dashboard > Understand your audience — unique visitors, openers, clickers, and engagement patterns Audience dashboard showing unique visitor and engagement metrics ## Overview The Audience & Interactions dashboard focuses on the people behind the numbers — how many unique users see and interact with your content, and how engaged they are. ## Key Metrics | Metric | Description | | -------------------------------------- | ----------------------------------------------------------------------- | | **Unique Opener Count** | Number of unique users who opened content containing Reelevant visuals. | | **Total Opening Count** | Number of openings containing at least one Reelevant visual. | | **Repeat Content Exposition Per User** | Average number of openings per opener. | | **Unique Clicker Count** | Number of unique people that interacted with Reelevant contents. | | **Average Click Per User** | Number of times the same person clicks, on average. | | **Clicker to Opener Rate** | Ratio of unique clickers to unique openers. | ## How to Read This Dashboard * **Unique Opener Count** vs. **Total Opening Count** — The gap between these shows how many repeat exposures your audience receives. * **Repeat Content Exposition Per User** — A higher value means users are seeing your content multiple times, which can indicate either good retargeting or potential fatigue. * **Clicker to Opener Rate** — This is your per-person engagement rate. Unlike Click To Open Rate (which counts events), this counts unique people.