> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversions Dashboard

> Track conversions, revenue, and attribution metrics from your campaigns

<img src="https://mintcdn.com/reelevant/10tXeCE_biVlzX8s/images/analytics/dashboard-conversions-v2.png?fit=max&auto=format&n=10tXeCE_biVlzX8s&q=85&s=a30733c76b22d54c04c533f7d4a67838" alt="Conversions dashboard showing conversion count, revenue, and buyer metrics" width="1280" height="800" data-path="images/analytics/dashboard-conversions-v2.png" />

## Overview

The Conversions dashboard tracks the business outcomes of your campaigns — purchases, revenue, and buyer behavior attributed to Reelevant content interactions.

## Key Metrics

| Metric                                 | Description                                                                                             |
| -------------------------------------- | ------------------------------------------------------------------------------------------------------- |
| **Total Conversion Count**             | Number of conversions that followed a click on a Reelevant content.                                     |
| **Unique Buyer Count**                 | Number of different people that have purchased at least once.                                           |
| **Influenced Revenue**                 | Revenue credited to Reelevant content interactions, spread across the interactions before the purchase. |
| **Direct Revenue**                     | Revenue credited only to the last Reelevant interaction before the purchase.                            |
| **Total Revenue**                      | Revenue generated by conversions.                                                                       |
| **Average Order Value**                | Average order value for the conversions.                                                                |
| **Average Revenue Per Buyer**          | Average revenue generated per buyer.                                                                    |
| **Order Count Per Buyer**              | Average number of purchases per buyer.                                                                  |
| **Time To Purchase From Click**        | Average time between a click on Reelevant content and the purchase.                                     |
| **Reference Count**                    | Total number of product references in the transactions.                                                 |
| **Average Reference Count Per Basket** | Average number of product references per transaction.                                                   |
| **Conversion Rate**                    | Conversions per clicks.                                                                                 |
| **Unique Conversion Rate**             | Conversion rate for unique individuals.                                                                 |

## How Attribution Works

Reelevant credits each conversion to the content interactions that led to it. Credit is shared across those interactions using your chosen **attribution model**, within a **lookback window** for each interaction type. Configure both in [Analytics Settings](/product-guide/analytics/settings).

<Info>
  **Influenced Revenue** spreads credit across every qualifying interaction, while **Direct Revenue** credits only the last one. Comparing them shows how much your earlier interactions contribute. See [Attribution](/product-guide/analytics/attribution) for the full explanation.
</Info>