> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance Dashboard

> Track impressions, clicks, click-through rates, and content generation performance

<img src="https://mintcdn.com/reelevant/10tXeCE_biVlzX8s/images/analytics/dashboard-performance-v2.png?fit=max&auto=format&n=10tXeCE_biVlzX8s&q=85&s=4640d8c9a924da4953beb72d0f9fcc45" alt="Performance dashboard showing metric cards and charts" width="1280" height="800" data-path="images/analytics/dashboard-performance-v2.png" />

## Overview

The Performance dashboard provides a high-level view of how your [workflows](/product-guide/workflows/overview) are performing in terms of content delivery and user engagement.

## Key Metrics

| Metric                                  | Description                                            |
| --------------------------------------- | ------------------------------------------------------ |
| **Total Display Count**                 | Number of Reelevant contents that have been displayed. |
| **Total Click Count**                   | Number of clicks on Reelevant contents.                |
| **Click To Open Rate**                  | Ratio of all clicks to total openings.                 |
| **Average Content Generation Duration** | Average time to generate and display a visual.         |

## How to Read This Dashboard

* **Total Display Count** tells you how many times your content was shown to users.
* **Total Click Count** measures direct engagement with your content.
* **Click To Open Rate** (CTOR) indicates how compelling your content is — higher is better.
* **Average Content Generation Duration** helps monitor rendering performance.

Use the [dashboard filters](/product-guide/analytics/dashboards) to narrow the data by workflow, campaign, category, or date range.