> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Uplift Dashboard

> Measure the incremental value generated by personalized content

<img src="https://mintcdn.com/reelevant/10tXeCE_biVlzX8s/images/analytics/dashboard-uplift-v2.png?fit=max&auto=format&n=10tXeCE_biVlzX8s&q=85&s=e9d8fa871d3c2b5bea0739b72f4d5adf" alt="Uplift dashboard showing uplift breakdown table and formulas" width="1280" height="800" data-path="images/analytics/dashboard-uplift-v2.png" />

## Overview

The Uplift dashboard measures the incremental value that personalization brings compared to what would have happened with only default (non-personalized) content. It answers the question: **"How much additional value did individualization generate?"**

## Key Metrics

| Metric                                           | Description                                                                                                  |
| ------------------------------------------------ | ------------------------------------------------------------------------------------------------------------ |
| **Click Uplift by Individualized Content**       | Additional clicks generated by personalization — clicks minus what only default contents would have brought. |
| **Conversions Uplift by Individualized Content** | Additional conversions minus those that would have occurred with only default content.                       |
| **Revenue Uplift by Individualized Content**     | Additional revenue minus what default content would have generated.                                          |

## Uplift Breakdown

The dashboard includes a breakdown table comparing actual results against an **"Without individualization"** estimation row:

| Column                        | Description                                              |
| ----------------------------- | -------------------------------------------------------- |
| **Type**                      | Individualized, Default, or Total.                       |
| **Metrics**                   | The actual measured values for each type.                |
| **Without individualization** | Estimated values if no personalization had been applied. |

## How is Uplift Calculated?

The platform estimates what would have happened without personalization by applying the performance rates observed on default content to the same audience that saw personalized content:

| Formula                   | Calculation                                               |
| ------------------------- | --------------------------------------------------------- |
| **Estimated clicks**      | Click-through rate (default) × Impressions (personalized) |
| **Estimated conversions** | Conversion rate (default) × Estimated clicks              |
| **Estimated revenue**     | Average order value (default) × Estimated conversions     |

The uplift is the difference between actual results and this estimation.

<Info>
  Uplift calculations require sufficient data in both individualized and default branches. If your [workflows](/product-guide/workflows/overview) have very low traffic on default branches, the estimation may be less reliable.
</Info>