> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Data Exploration

> Build custom analytics queries with measures, dimensions, filters, and temporal granularity

<img src="https://mintcdn.com/reelevant/10tXeCE_biVlzX8s/images/analytics/data-exploration-v2.png?fit=max&auto=format&n=10tXeCE_biVlzX8s&q=85&s=b5ff1f4732ba1526159197aaea9cfdee" alt="Data exploration page showing query builder and results table" width="1280" height="800" data-path="images/analytics/data-exploration-v2.png" />

## Overview

The Data Exploration page lets you build custom analytics queries to explore your data beyond the pre-built [dashboards](/product-guide/analytics/dashboards). Combine measures, dimensions, and filters to answer specific business questions.

## Query Builder

The query builder has several configuration sections:

### Measures

Select the metrics you want to analyze:

| Control      | Description                                                     |
| ------------ | --------------------------------------------------------------- |
| **Measures** | Search and select one or more measures from the available list. |

Available measures include metrics from workflow events (displays, clicks, openers) and purchase events (conversions, revenue, buyer count). See the full list in the [measures and dimensions reference](/product-guide/analytics/measures-and-dimensions).

### Dimensions

Group your data by one or more attributes:

| Control        | Description                                       |
| -------------- | ------------------------------------------------- |
| **Dimensions** | Search and select dimensions to group results by. |

Available dimensions include:

| Dimension                            | Description                                   |
| ------------------------------------ | --------------------------------------------- |
| **Workflow Name**                    | Group by workflow.                            |
| **Content Name**                     | Group by content template.                    |
| **Device Type**                      | Group by device (desktop, mobile, tablet).    |
| **Device OS**                        | Group by operating system.                    |
| **Email client**                     | Group by email client.                        |
| **Is Individualized Content**        | Distinguish personalized vs. default content. |
| **Visual Zone Number**               | Group by visual zone position.                |
| **Visual Zone Type**                 | Group by channel type.                        |
| **Workflow Branch**                  | Group by workflow branch path.                |
| **Category**                         | Group by branch category.                     |
| **URL Parameter Value**              | Group by URL parameter values.                |
| **Workflow Team** / **Content Team** | Group by team.                                |

### Temporal Granularity

| Control                  | Description                                               |
| ------------------------ | --------------------------------------------------------- |
| **Temporal granularity** | Select the time bucketing — Day, Week, Month, or Quarter. |

### Filters

All [dashboard filters](/product-guide/analytics/dashboards) are available — Workflows, Campaigns, URL Parameters, Category, and Analysis period.

## Executing a Query

Click **Execute query** to run the query. Results appear in a table below the builder.

<Warning>
  If your query has changed since the last execution, a warning banner appears: "Your query has changed since these results were generated. Run it again to refresh the data."
</Warning>

### Result Warnings

The results table may show contextual warnings:

* **Workflow Branch dimension** — "Don't forget to use other dimensions such as 'Content Name' or 'Workflow Name' if pertinent in your analysis."
* **Mixing event types** — "You are mixing workflow events measures and from purchase events dimensions. This should be avoided."
* **URL Parameter Value without filter** — "You are using the dimension 'URL Parameter Value' without filtering on a specific parameter."

## Saving a Query

Click **Save query** to save the current query configuration for reuse. See [Saved Queries](/product-guide/analytics/saved-queries) for details on scheduling and email delivery.