> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Overview

> Measure campaign performance with dashboards, data exploration, and saved queries

<img src="https://mintcdn.com/reelevant/10tXeCE_biVlzX8s/images/analytics/dashboards-page-v2.png?fit=max&auto=format&n=10tXeCE_biVlzX8s&q=85&s=9e0b667abf822b3367c7d18f73ae758a" alt="Analytics dashboards page showing performance metrics" width="1280" height="800" data-path="images/analytics/dashboards-page-v2.png" />

## What is Analytics?

Analytics is the Reelevant platform's measurement and insights center. It provides pre-built dashboards for tracking campaign performance, a flexible data exploration tool for custom analysis, and saved queries for recurring reports.

## Key Concepts

| Concept                    | Description                                                                                                                                                           |
| -------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Dashboard**              | A pre-built view showing key metrics for a specific aspect of your campaigns (performance, audience, conversions, etc.).                                              |
| **Measure**                | A quantitative metric — impressions, clicks, CTR, conversions, revenue, etc.                                                                                          |
| **Dimension**              | A qualitative attribute used to group or segment data — workflow name, device type, content name, etc.                                                                |
| **Analysis period**        | The date range for the data displayed in dashboards and queries.                                                                                                      |
| **Attribution**            | How Reelevant credits revenue to content interactions, using an [attribution model](/product-guide/analytics/attribution) and a lookback window per interaction type. |
| **Individualized content** | Content delivered through personalized [workflow](/product-guide/workflows/overview) branches, as opposed to default (non-personalized) content.                      |
| **Uplift**                 | The incremental value generated by personalization compared to what default content would have achieved.                                                              |

## Analytics Sections

<CardGroup cols={2}>
  <Card title="Dashboards" icon="chart-pie" href="/product-guide/analytics/dashboards">
    Pre-built dashboards for performance, audience, conversions, individualization, uplift, and usage.
  </Card>

  <Card title="Attribution" icon="bullseye-arrow" href="/product-guide/analytics/attribution">
    Understand influenced revenue and how Reelevant credits content interactions.
  </Card>

  <Card title="Data Exploration" icon="magnifying-glass-chart" href="/product-guide/analytics/data-exploration">
    Build custom queries with measures, dimensions, and filters.
  </Card>

  <Card title="Measures and Dimensions" icon="table-list" href="/product-guide/analytics/measures-and-dimensions">
    Review the full analytics reference for measures and dimensions.
  </Card>

  <Card title="Saved Queries" icon="floppy-disk" href="/product-guide/analytics/saved-queries">
    Save, schedule, and automate recurring queries with email delivery.
  </Card>

  <Card title="Settings" icon="gear" href="/product-guide/analytics/settings">
    Configure attribution and other analytics settings.
  </Card>
</CardGroup>