> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reelevant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Product Guide

> Learn how to use the Reelevant platform to create personalised marketing experiences

## Welcome to Reelevant

Reelevant is a personalisation platform that enables marketing teams to create automated, individualised content experiences across channels — email, web, mobile, and landing pages.

The platform is organised into five main applications, accessible from the sidebar navigation:

<CardGroup cols={2}>
  <Card title="Workflows" icon="diagram-project" href="/product-guide/workflows/overview">
    Design visual automation logic that determines what Content to show, to whom, and when. Workflows are the backbone of every Reelevant campaign.
  </Card>

  <Card title="Content Editor" icon="paintbrush" href="/product-guide/contents/overview">
    Build dynamic visual templates — banners, emails, landing pages — with a drag-and-drop canvas editor. Connect Datasources to personalise every element.
  </Card>

  <Card title="DataHub" icon="database" href="/product-guide/datahub/overview">
    Import, configure, and manage your Datasources — product catalogs, store locations, CRM exports, and more.
  </Card>

  <Card title="Analytics" icon="chart-line" href="/product-guide/analytics/overview">
    Measure the performance of your campaigns with pre-built dashboards, custom data exploration, and saved queries.
  </Card>
</CardGroup>

<CardGroup cols={2}>
  <Card title="Account Management" icon="users" href="/product-guide/account/overview">
    Manage users, roles, and Teams to control who can access and edit what.
  </Card>

  <Card title="Browser Extension" icon="puzzle-piece" href="/product-guide/browser-extension/overview">
    Integrate workflows with your website using the Chrome or Edge extension — retrieve integration URLs and configure on-site placements.
  </Card>
</CardGroup>

## Key Concepts

Before diving in, here are a few terms you'll encounter throughout the platform:

| Concept                                          | Description                                                                                                                                                 |
| ------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Workflow**                                     | A directed graph of Nodes that defines the personalisation logic for a campaign.                                                                            |
| **Content**                                      | A visual template (banner, email section, etc.) designed in the Content Editor.                                                                             |
| **Datasource**                                   | An external data feed (products, locations, events) imported into the platform.                                                                             |
| **[Channel](/product-guide/workflows/channels)** | The starting Node of a Workflow that defines the output channel (email, web, mobile, landing page).                                                         |
| **Branch**                                       | A unique execution path through a Workflow, from a [Channel](/product-guide/workflows/channels) to an [Output Node](/product-guide/workflows/output-nodes). |
| **Team**                                         | An organisational unit for controlling access to Workflows, Contents, and Datasources.                                                                      |
| **Variable Profile**                             | A pre-configured set of URL parameters (UTM, tracking) applied when integrating a Workflow.                                                                 |

For a complete list of terms, see the [Glossary](/glossary).

## Navigation

The platform uses a sidebar for primary navigation between applications. Within each application, you'll find:

* **Listing pages** — Tables showing all your items (Workflows, Contents, Datasources) with search, filters, and bulk actions.
* **Editor pages** — Full-screen editors for building Workflows and Content templates.
* **Settings pages** — Configuration options specific to each application.

A **scope selector** at the top of the sidebar lets you switch between different companies or tenants if you have access to more than one.