Platform Capabilities

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The Problem

Your CRM team sends millions of emails, but every customer sees the same Content. Segmentation helps, but it still groups thousands of people into buckets. The result: generic messages, declining engagement, and no way to prove ROI beyond open rates. Traditional personalisation means dozens of manual Content variations, data that only defines segments, Content made for send time, disconnected customer journeys, and IT-dependent data activation.

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From Impossible to Effortless Personalisation

Reelevant is the only content-first personalisation engine. Build Content once — Reelevant creates millions of individualised versions, across channels, moments, and customers. Engagement magnifies everywhere.

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Core Capabilities

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Real-Time Content Decisioning

Workflows — the automation logic that decides what to show each person — evaluate conditions at the moment of email open: “Is this customer a one-timer? Show second-purchase incentive. Is their loyalty status about to expire? Show urgency message.” Outcome: Your CRM team builds one Workflow that handles 50+ customer scenarios automatically. No more duplicating campaigns for each segment.

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Personalised Product Recommendations

Combine data sources for optimal product recommendations. Supplement custom or AI scoring systems with behavioural data and current promotions to display the ideal product recommendations across channels. Outcome: +53% revenue generated. Recommendation blocks that convert 3–5x better than static bestseller lists. Products are always in stock, in the right language, with applicable offers shown.

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Built-In Incrementality Measurement

Every Reelevant deployment includes a Non-Exposed Population (10%) that sees Content without personalisation. This provides a rigorous, always-on measurement of the Incremental Value generated. Outcome: You can prove to your CFO that personalisation generated €X in incremental revenue — with statistical confidence, not estimation.

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Scale Personalisation Globally

Overcome language and currency barriers through large-scale personalisation deployed across countries. One Workflow handles all locales automatically. Outcome: Decathlon achieved a 16.7% incremental CRM revenue increase scaling personalisation from 1 country to 50.

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Loyalty Programme Integration

Turn loyalty programme data into a revenue driver. Display real-time loyalty data within emails: points balance, tier status, benefits, and progression. Non-members see personalised enrolment incentives. Members close to the next tier see urgency messaging. Outcome: +64% increase in revenue per mail. +2.5 pts Uplift on loyalty enrolment rates.

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1:1 Personalised Digest

Create a 1:1 digest to improve performance and minimise input effort. Replace multiple static campaigns with a single, fully personalised email that delivers unique Content to each customer. Outcome: Leroy Merlin migrated 19 static email campaigns to a single personalised email with 7 fully personalised Content blocks and 50% clicks on recently viewed products.

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Business Outcomes — By the Numbers

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What Customers Say

“Reelevant contributes to our personalisation strategy — it has become an essential platform. It allows us to improve our customers’ experience by delivering the right promotions in real time, accurate product and promotional pricing, and stock availability.” — Charles Giannesini, Customer Experience & Marketing AI Transformation Director

“I’m continually impressed by how simple the solution is — and I know that ease of use is a true ambition at Reelevant. This user-friendliness, combined with my team’s technical expertise, allows us to push our limits every day.” — Léa Desbiens, Product Manager

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How It Compares

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Use Cases Across Industries

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Getting Started

Integration takes 1–2 weeks for a first Use Case live in production. No custom development required beyond inserting a single HTML tag in your email template.

1. Connect your CRM data via the Datasources API
2. Build your first Workflow in the visual editor (no code)
3. Insert the Reelevant tag in your email template
4. Measure incrementality from day one