The Datasource described on this page is an illustrative example. The actual fields, structure, and naming will vary based on your brand’s specific data model and integration. Use this as a reference for the type of data needed, not as an exact specification.
Overview
Workflow Events captures every interaction between a customer and Reelevant Content: impressions (views), clicks, conversions, and Live Polling responses. This Datasource feeds back into Workflows to enable progressive logic — such as rotating Content after non-conversion, avoiding repeated displays, or building progressive profiles from poll responses.
Key Fields
| Field | Type | Description | Example values |
|---|
event_id | String | Unique event identifier | "EVT-9a3f2b1c" |
customer_id | String | Customer who triggered the event | "C-2847391" |
workflow_id | String | Workflow that generated the Content | "WF-lifecycle-banner" |
event_type | Enum | Type of interaction | impression, click, conversion, poll_response |
content_id | String | Specific Content block displayed | "CNT-reco-shoes-v2" |
timestamp | DateTime | When the event occurred | 2024-11-15T14:32:00Z |
poll_question | String | Question asked (for poll events) | "What's your preferred style?" |
poll_answer | String | Answer selected (for poll events) | "Casual" |
metadata | Object | Additional context | {channel: "email", campaign_id: "BF-2024"} |
Connected Use Cases
| Use Case | How Workflow Events is used |
|---|
| Live Polling | Stores poll responses, prevents re-asking same question |
| Enriched Product Recommendation | Tracks impression count for rotation logic |
| Opt-in Banner | Tracks previous banner exposure to avoid repetition |
| Lifecycle Banner | Tracks conversion status for escalation logic |
| 1:1 Personalised Digest | Full interaction history for content orchestration |
Data Requirements
| Requirement | Details |
|---|
| Update frequency | Real-time (events are generated automatically by Reelevant) |
| Minimum fields | event_id, customer_id, event_type, timestamp |
| Format | Auto-generated — no manual import needed |
| Volume | High — one event per impression/click/conversion |
Integration Notes
Workflow Events is automatically populated by the Reelevant platform. No external data import is required. Events are generated whenever a customer interacts with a Reelevant Content block.
This is the only Datasource that is entirely self-generated by Reelevant. All other Datasources require external data import from the brand’s systems.
