Technical Overview - Reelevant Documentation

What Reelevant Is

Reelevant is a content-first personalisation engine that renders individualised Content at the moment of user interaction — not at send time. A single Content definition produces millions of unique variants based on real-time customer data, Workflow logic, and live Datasource state.

The platform handles the full pipeline: data ingestion, real-time decisioning, Content rendering, delivery, event capture, and incrementality measurement.

Core Components

Component	Role
Workflow	Directed acyclic graph (DAG) of Data Nodes, Logic Nodes, and Output Nodes — defines personalisation logic
Datasource	Typed data store (Product, CRM, Location, Analytics, Generic) fed via batch or streaming ingestion
Content	Visual template with data bindings — rendered at request time with individual data
Runner	Execution engine at `reelevant.run` — resolves Workflows and returns personalised responses
DataHub	Ingestion layer supporting URL, S3, GCS, BigQuery, Snowflake, Kafka, FTP/SFTP sources

Section Contents

Architecture & Lifecycle

System architecture, data flow, and request lifecycle with sequence diagram.

Data Ingestion

DataHub source types, ingestion modes, and Datasource categories.

Integration Channels

Email, web, mobile, and JSON API integration patterns.

Authentication & SSO

Platform access control, SSO configuration, and API authentication.

Security & Compliance

SOC 2, GDPR, encryption, vendors, audit logging, and security contact.

Releases & Backward Compatibility

Release policy, 30-day notice for major releases, and compatibility guarantees.

Status & Monitoring

Real-time platform status, SLA monitoring, and incident communication.

​What Reelevant Is

​Core Components

​Section Contents