Key Challenges in this Category
Drive App Downloads
Encouraging customers who do not yet have the app to download it by demonstrating personalised value available only via the app channel — price advantages, exclusive Content, faster experience.Connected Use Cases: 2
Convert Downloaders to Active Users
Converting app downloaders into regular active users. The gap between download and activation is significant — many users download but never return. Personalised onboarding and continued value reminders are key.Connected Use Cases: 2
How It Works with Reelevant
Reelevant drives app adoption through personalised Content within existing email communications:- The Workflow detects whether the individual has the app installed (via CRM 360 data)
- If not installed: show personalised app download incentive (app-exclusive price, preview of app features)
- If installed but inactive: show Content that creates a reason to open the app (exclusive offers, new features, saved items)
- The app price recalculation feature shows the real app price vs standard price to motivate download
Connected Use Cases
| Use Case | Role in app challenges |
|---|---|
| Drive to Store / Web / App | Directs towards the app with personalised incentives |
| Enriched Product Recommendation | Shows app-exclusive pricing to motivate download |
Required Datasources
| Datasource | Usage |
|---|---|
| CRM 360 | App installation status, last app open date |
| Product Catalogue | App-specific pricing, product availability |
| Navigation | In-app behavioural data for active users |
Connected Capabilities
| Capability | Role |
|---|---|
| Drive to Store (extended to Drive to App) | Contextual redirection to app with personalised incentives |
| Recommendation Engine | Shows personalised products with app-exclusive pricing |