The Challenge
Marketing Pressure Management
Common to all Use Cases. Avoid over-solicitation by controlling individual exposure — for example, using Workflow Events data (impressions, clicks) to create automatic Content rotation if no conversion is detected within X days. This prevents always displaying the same message and reduces fatigue without removing communications.Connected Use Cases: 1
How It Works with Reelevant
Rather than suppressing communications entirely, Reelevant enables intelligent Content rotation within the same communication:- The Workflow tracks individual exposure history via Workflow Events
- If a person has been exposed to the same Content N times without converting, the Workflow automatically switches to a different variant
- The rotation happens at the block level — the email itself is still sent; only the personalised Content changes
Required Datasources
| Datasource | Usage |
|---|---|
| Workflow Events | Track individual exposure count, click history, conversion status |
| CRM 360 | Customer engagement level, channel preferences |
Connected Capabilities
| Capability | Role |
|---|---|
| Lifecycle Offer Engine | Manages escalation timing and rotation logic |
| Recommendation Engine | Selects alternative Content when primary exhausted |
Measuring Impact
Marketing pressure management is measured indirectly:- Negative indicator: Unsubscribe rate (should decrease with better pressure management)
- Positive indicator: Long-term engagement metrics (open rate, click rate maintained over time)
- Value preserved: Revenue not lost due to unsubscribes that would have occurred under higher pressure