Key Challenges in this Category
Build a Coherent Omnichannel Experience
Guaranteeing that a customer moving from one channel to another finds a coherent, contextual experience — for example, seeing the same lifecycle offer across all channels so that Content follows their individual lifecycle. Contradictory or repetitive messages between channels degrade the relationship and trust.Connected Use Cases: 1
Convert Intent into Store Visits
For industries with a physical network, activating personalised drive-to-store based on location, available stock, and browsing behaviour is a key lever.Connected Use Cases: 1
How It Works with Reelevant
Reelevant enables omnichannel coherence through the same Workflow serving multiple Channels:- A single Workflow defines the personalisation logic (lifecycle rules, recommendations, offers)
- Multiple Channel Nodes (Email, Web, Push, In-App) connect to the same logic
- Each person sees the same contextual message adapted to the channel format
- The Workflow maintains state across channels — no contradictory messages
Connected Use Cases
| Use Case | Role in omnichannel challenges |
|---|---|
| Drive to Store / Web / App | Directs towards the most relevant channel based on context |
| Lifecycle Banner | Ensures lifecycle coherence across all channels |
| 1:1 Personalised Digest | Combines all touchpoints into one coherent communication |
Required Datasources
| Datasource | Usage |
|---|---|
| CRM 360 | Customer channel preferences, opt-in status per channel |
| Store | Store locations, hours, services |
| Stock & Availability | Real-time product availability by location |
| Navigation | On-site browsing indicating purchase intent |
Connected Capabilities
| Capability | Role |
|---|---|
| Drive to Store | Personalised store communications with hours and services |
| Lifecycle Offer Engine | Ensures the same offer follows the customer across channels |