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Accessing Workflow Settings

Open the Workflows application from the sidebar, then navigate to the Settings page. The settings page has two tabs:
  • Variable profiles — Configure reusable URL parameter templates.
  • JSON Templates — Define and manage JSON output templates for headless integrations.
Branch categories are configured together with tags in Analytics Settings, grouping the whole qualification nomenclature in one place.

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Variable Profiles

Variable profiles settings tab showing configured profiles Variable profiles are reusable templates of URL parameters that get applied during workflow integration. They save time when you have a standard set of tracking parameters (UTM tags, user identifiers, etc.) used across multiple workflows.

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Viewing Profiles

The variable profiles tab displays a table of all configured profiles with their names and parameters.

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Creating a Variable Profile

1

Open the form

Click the Add button to open the variable profile creation drawer.
2

Configure the profile

  • Name — A descriptive name (e.g., “Standard Email Tracking”, “Web Campaign UTM”).
  • Parameters — Define the URL parameters included in this profile:
    • Parameter name — The URL query parameter key (e.g., utm_source, user_id).
    • Default value — An optional default value for the parameter.
3

Save

Click Save to create the profile. It will be available for selection during workflow integration.

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Editing a Profile

Click on a profile in the table to open the edit drawer. Update the name or parameters as needed.

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Deleting a Profile

  1. Click the Delete action on the profile row.
  2. Confirm the deletion.
Deleting a variable profile does not affect already-deployed workflow integrations. However, future integrations will no longer be able to select this profile.

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Tips

  • Create separate profiles for different channels (email vs. web) since they typically use different tracking parameters.
  • Standardize parameter names across your team to ensure consistent analytics data.
  • Variable profiles complement URL Parameter nodes in workflows — the profile provides the parameter structure, and the URL Parameter node reads the value at runtime.

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JSON Templates

JSON Templates settings tab showing template list JSON Templates define the structure and contract of JSON payloads returned by JSON Template output nodes. They are the single source of truth for what your API consumers (mobile apps, frontends, third-party integrations) will receive.
This section is intended for engineering and contract teams who define the API schema. Marketing teams use the resulting templates in the workflow editor — see JSON Template output node for usage instructions.

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Why Use JSON Templates?

JSON Templates separate schema definition from data binding:
  • Engineering defines the shape (what fields exist, which are static, which are dynamic variables).
  • Marketing decides what data fills each variable by connecting datasource fields in the workflow.
This separation means your frontend can rely on a stable contract — fields never change unexpectedly — while marketing retains full control over which personalised data is surfaced.

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Viewing Templates

The JSON Templates tab displays all configured templates with their name and variable count. Click a template to open its edit drawer.

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Creating a Template

1

Open the creation form

Click the Create button in the top-right corner of the JSON Templates tab. A drawer opens on the right.
2

Name the template

Enter a descriptive name (e.g., “Product Recommendations”, “Loyalty Dashboard”).
3

Assign teams

Select one or more teams that should have access to this template. This controls visibility — only workflows belonging to matching teams will see this template in their node configuration.
4

Define the JSON schema

Use the JSON editor to write the template definition. Each field is a key-value pair where the value describes how it will be resolved:
  • Static fields — { "type": "static", "value": <default> } — Hardcoded values that never change at runtime.
  • Dependency fields — { "type": "dependency", "variable": "<variableName>" } — Dynamic slots bound to datasource fields by the marketing team.
At runtime, static values are returned as-is and dependency values are replaced with real data from the bound datasource.
5

Configure variables

For each dependency field in the definition, add a variable entry:
  • Name — Must exactly match the variable value in the definition (e.g., productName).
  • Description — Optional; helps marketing understand what the variable represents.
  • Value — Choose how the variable resolves data:
    • Array — retrieve all values from the datasource (e.g., a list of products).
    • Scalar — retrieve a single value, chosen automatically (e.g., a single loyalty score).
    • Datasource item #1 … #20 — always retrieve one fixed position in the datasource (e.g., always the 2nd product).
6

Save

Click Save to create the template. It becomes immediately available for selection in JSON Template output nodes across your workflows.

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Editing a Template

Click on a template in the list to open its edit drawer. You can update the name, JSON definition, and variables. Changes take effect on the next publish of any workflow using this template.
Changing the schema (adding/removing fields or renaming variables) may break existing integrations. Coordinate with consuming frontends before making structural changes.

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Deleting a Template

  1. Open the template’s edit drawer.
  2. Click the Delete button.
  3. Confirm the deletion in the modal.
Deleting a template will cause any workflow referencing it to fail publish validation. Make sure no active workflows depend on the template before deleting.

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JSON Definition Best Practices

  • Keep it flat when possible. Nested objects are supported but flat schemas are easier for frontend teams to consume.
  • Use meaningful key names. Keys like productName, loyaltyScore, recommendedItems are self-documenting.
  • Provide realistic static defaults. Use values that reflect the expected type (e.g., { "type": "static", "value": "default text" } for strings, { "type": "static", "value": 0 } for numbers).
  • Document the contract externally. Share the runtime output shape (with variables resolved) with your frontend/mobile team so they can build typed clients against it.

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Variable Configuration

Each variable represents a dynamic slot in the JSON payload:

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Publish Validation

When a workflow with JSON Template output nodes is published, the system validates:
  1. Template exists — The referenced template ID must point to an existing template.
  2. Cross-branch consistency — All JSON Template nodes across all branches must reference the same template. This ensures every branch produces the same JSON shape.
If validation fails, the publish is blocked with a clear error message indicating which node or branch has a mismatch.