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Integration modal showing Reelevant URL generation steps

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Overview

Once a workflow is published, you can deploy it by generating integration links. The integration process is a guided, step-by-step flow accessible from the Use button in the workflow editor header.

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Integration Steps

The integration modal walks you through up to three steps:

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Step 1: Variable Profile Selection

If your account has variable profiles configured (see Workflow Settings), you’ll first select which profile to use. A variable profile is a pre-configured set of URL parameters (such as UTM tags and tracking identifiers) that are automatically appended to your integration links.
  • Choose a profile from the dropdown list.
  • If no profiles are configured, this step is skipped automatically.
  • If the workflow already has a profile assigned, you can change it or proceed with the current one.

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Step 2: URL Parameters Configuration

Configure the URL parameters that will be passed to the workflow at runtime. These parameters provide context that the workflow uses for personalization. Common parameters include:
  • User identifier — To match the visitor with their profile data.
  • Campaign ID — To associate the interaction with a specific campaign.
  • Custom parameters — Any URL parameters defined in your workflow’s URL Parameter nodes.
For each parameter, specify:
  • Parameter name — Must match the name used in the workflow.
  • Value source — How the value is provided (e.g., dynamically by your ESP, hardcoded, etc.).
The final step provides the actual links to embed in your campaigns. Each channel in your workflow generates its own integration link. The links are displayed with:
  • Channel type — Which channel this link corresponds to.
  • Integration URL — The full URL to embed in your email, website, or app.
  • Copy button — One-click copy for easy pasting into your tools.
Depending on the channel type, you’ll receive different integration formats:
ChannelFormatHow to Use
EmailImage URL (<img> tag)Paste as an image source in your email template.
Web ImageImage URLEmbed as an image source on your website.
Web HTMLScript tag or iframeInclude the HTML snippet on your web page.
Landing PageFull page URLLink to this URL from your emails or ads.
MobileAPI endpointCall from your mobile app SDK.
There are two ways to open the integration modal:
  1. From the editor — Click the Use button (link icon) in the workflow editor header. Only available when the workflow status is Published.
  2. From the listing — Use the actions menu on a published workflow in the listing table.

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Tips

  • Always configure URL parameters before generating integration links — the links include your parameter configuration.
  • Test your integration links in a staging environment before deploying to production.
  • If you update and re-publish the workflow, existing integration links continue to work — they automatically serve the latest published version.
  • Variable profiles save time when you have a standard set of tracking parameters used across multiple workflows.