Analytics Overview

Key Concepts

Concept	Description
Dashboard	A pre-built view showing key metrics for a specific aspect of your campaigns (performance, audience, conversions, etc.).
Measure	A quantitative metric — impressions, clicks, CTR, conversions, revenue, etc.
Dimension	A qualitative attribute used to group or segment data — workflow name, device type, content name, etc.
Analysis period	The date range for the data displayed in dashboards and queries.
Attribution	How Reelevant credits revenue to content interactions, using an attribution model and a lookback window per interaction type.
Individualized content	Content delivered through personalized workflow branches, as opposed to default (non-personalized) content.
Uplift	The incremental value generated by personalization compared to what default content would have achieved.

Analytics Sections

Dashboards

Pre-built dashboards for performance, audience, conversions, individualization, uplift, and usage.

Understand influenced revenue and how Reelevant credits content interactions.

Build custom queries with measures, dimensions, and filters.

Review the full analytics reference for measures and dimensions.

Save, schedule, and automate recurring queries with email delivery.

Configure attribution and other analytics settings.