What is Analytics?
Analytics is the Reelevant platform’s measurement and insights center. It provides pre-built dashboards for tracking campaign performance, a flexible data exploration tool for custom analysis, and saved queries for recurring reports.Key Concepts
| Concept | Description |
|---|---|
| Dashboard | A pre-built view showing key metrics for a specific aspect of your campaigns (performance, audience, conversions, etc.). |
| Measure | A quantitative metric — impressions, clicks, CTR, conversions, revenue, etc. |
| Dimension | A qualitative attribute used to group or segment data — workflow name, device type, content name, etc. |
| Analysis period | The date range for the data displayed in dashboards and queries. |
| Attribution period | The configurable lookback window (in hours) used to credit conversions to a workflow interaction. |
| Individualized content | Content delivered through personalized workflow branches, as opposed to default (non-personalized) content. |
| Uplift | The incremental value generated by personalization compared to what default content would have achieved. |
Analytics Sections
Dashboards
Pre-built dashboards for performance, audience, conversions, individualization, uplift, and usage.
Data Exploration
Build custom queries with measures, dimensions, and filters.
Saved Queries
Save, schedule, and automate recurring queries with email delivery.
Settings
Configure attribution period and other analytics settings.