Measures and Dimensions Reference

Analytics measures and dimensions reference

Overview

This reference lists the measures and dimensions you can use in Data Exploration.

Measures

Workflow event measures

Measure	Description
Average Content Generation Duration	Average time to display a Content.
Unique Opener Count	Unique openers.
Total Opening Count	Number of openings containing at least one Reelevant Content.
Repeat Content Exposition Per User	Number of openings per opener, on average.
Total Display Count	Number of Reelevant Content items that have been displayed.
Total Click Count	Number of clicks on Reelevant Content.
Unique Clicker Count	Number of unique Clickers that interacted with Reelevant Content.
Average Click Per User	Indicates how many times the same person clicks, on average.
Individualized Opening Count	Number of openers that have seen at least one individualized content.
Individualized Display Count	For now, a content is considered individualized if it results from browsing interactions.
Individualized Display Rate	Share of individualized Content among every Content.
Unique Individualized Opener	Number of openers that have seen at least one individualized content.
Unique Individualized Opener Rate	Ratio between exposed openers and the total of openers.
Click To Open Rate	Obtained by looking at all the clicks per the total of openings.
Clicker to Opener Rate	Click-to-Opens-Rate.

Purchase event measures

Measure	Description
Total Conversion Count	Number of conversions that followed a click on a Reelevant content.
Unique Buyer Count	Number of different people that have at least purchased one time.
Average Order Value	Average Order Value for the conversions.
Total Revenue	Revenue generated by conversions.
Average Revenue Per Buyer	Average revenue generated for one buyer.
Order Count Per Buyer	Number of times a person repeat its purchases, on average.
Time To Purchase From Click	Average time between a click on a Reelevant content and the purchase.
Reference Count	Total number of product references in the transactions.
Average Reference Count Per Basket	Average number of product references per transaction.

Derived measures

Measure	Description
Conversion Rate	Conversions per Clicks.
Unique Conversion Rate	Conversion rate for unique individuals.
Click Uplift by Individualized Content	Clicks minus what only default Content would have brought.
Conversions Uplift by Individualized Content	Conversions minus those that would have been brought if only default Content was displayed.
Revenue Uplift by Individualized Content	Revenue minus those that would have been brought if only default Content was displayed.

Dimensions

Workflow event dimensions

Dimension	Description
Workflow Name	Group by workflow.
Workflow Version Id	Group by workflow version.
Is Individualized Content	Distinguish personalised and default content.
Device Type	Group by device.
Email client	Group by email client.
Message (rlvt-m)	Group by the message identifier.
Visual Zone Number	Group by zone position.
Visual Zone Type	Group by zone type.
User is anonymous	Show whether the user is anonymous.
Interaction type	Group by the interaction type.
Workflow Branch	Group by the Branch used.
Datasource Id	Group by Datasource identifier.
Product reference	Group by the product reference.
Workflow Language	Group by workflow language.
Device OS	Group by device operating system.
Used branches identifiers	Show the Branch identifiers that were used.
Last branch identifier	Show the last Branch identifier.
Execution return code	Show the workflow return code.
User identifier	Group by the user identifier.
UTM Source Parameter	Group by the UTM source value.
UTM Campaign Parameter	Group by the UTM campaign value.
UTM Medium Parameter	Group by the UTM medium value.

Execution return code values

This dimension tells you whether the Runner (the service that builds your Content) finished the Workflow. Most rows are empty, which means everything went well.

Code	What it means
Empty	The Workflow ran to the end.
3501	The Workflow stopped before reaching an Output Node (the last step of a Branch). The default visual was shown instead.
3502	A Node failed but the Branch finished. Your Content was still shown.
3503	A click could not be matched with a destination link.

A high share of 3501 or 3502 usually points to a Datasource that stopped answering. Share the Workflow name and the code with your Technical Account Manager.

Purchase event dimensions

Dimension	Description
Buyer Device Type	Group by buyer device.
Buyer OS Type	Group by buyer operating system.
Conversion ID	Group by conversion identifier.
Conversion source	Group by the conversion source.

Category dimensions

Dimension	Description
Category ID	Group by category identifier.
Category	Group by category name.
`Category (Level {n})`	Group by a category level.

Tag dimensions

Dimension	Description
`Tag: {name}`	One dimension per referenced tag key.

URL & workflow dimensions

Dimension	Description
URL Parameter Value	Group by a URL parameter value.
Workflow ID	Group by workflow identifier.
Workflow Team	Group by Team.
Content Name	Group by Content name.
Content Team	Group by Team.

Temporal granularity

Option	Description
Day	Group results by day.
Week	Group results by week.
Month	Group results by month.
Quarter	Group results by quarter.

Combining measures and dimensions

Avoid mixing Workflow event measures with Purchase event dimensions. They describe different parts of your data.

When you use Workflow Branch, add Content Name or Workflow Name too. That keeps the result easier to read.

When you use URL Parameter Value, add a URL parameter filter. That keeps the results focused on one parameter.

For a fuller view of open-time behaviour, see Email client caching and proxies.

What’s Next?

Data Exploration

Build custom analytics with measures, dimensions, and filters.

Saved Queries

Save and reuse report setups for recurring analysis.

Dashboards

Compare these figures with your pre-built dashboards.

Getting Started

Workflows

Content Editor

DataHub

Analytics

Account

Browser Extension

Overview

Measures

Workflow event measures

Purchase event measures

Derived measures

Dimensions

Workflow event dimensions

Execution return code values

Purchase event dimensions

Category dimensions

Tag dimensions

URL & workflow dimensions

Temporal granularity

Combining measures and dimensions

What’s Next?

Data Exploration

Saved Queries

Dashboards

​Overview

​Measures

​Workflow event measures

​Purchase event measures

​Derived measures

​Dimensions

​Workflow event dimensions

​Execution return code values

​Purchase event dimensions

​Category dimensions

​Tag dimensions

​URL & workflow dimensions

​Temporal granularity

​Combining measures and dimensions

​What’s Next?

Data Exploration

Saved Queries

Dashboards

Overview

Measures

Workflow event measures

Purchase event measures

Derived measures

Dimensions

Workflow event dimensions

Execution return code values

Purchase event dimensions

Category dimensions

Tag dimensions

URL & workflow dimensions

Temporal granularity

Combining measures and dimensions

What’s Next?