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Platform Concepts

TermDefinition
WorkflowA directed graph of Nodes that defines personalisation logic — what content to show, to whom, and when.
DatasourceA connection to an external data feed that Reelevant fetches, parses, and stores for use in personalisation.
ContentA visual template (banner, email section, landing page) designed in the Content Editor.
NodeA single processing unit in a Workflow graph. Types: Channel Node, Data Node, Logic Node, Output Node.
ChannelThe entry Node of a Workflow that defines the delivery medium (Email, Web, Mobile, Landing Page).
BranchA unique execution path through a Workflow, from a Channel to an Output Node.
Output NodeA terminal Workflow Node that produces the final response (Visual Content, JSON Template, Empty).
Data NodeA Workflow Node that fetches or provides data (Datasource query, URL Parameter, Geolocation, Weather, Transform).
Logic NodeA Workflow Node that controls flow with multiple outgoing paths (Condition, Split, Real-Time Testing).
DataHubThe platform’s data management center for importing and configuring external data.
Content EditorThe visual drag-and-drop editor for designing Content templates with dynamic data bindings.
TeamAn organisational unit (Resource Group) for controlling access to Workflows, Contents, and Datasources.
RunnerThe backend service that executes a Workflow and returns personalised content.
Field MappingThe configuration that maps raw data fields to standardised Reelevant types.
Variable ProfileA reusable set of URL parameters (UTM, tracking) applied when integrating a Workflow.
Real-Time TestingA Logic Node that splits traffic between multiple Branches for A/B or multivariate testing.
TransformA Data Node that applies transformations (string, number, date, array operations) to data within a Workflow.

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Measurement & Adoption Concepts

TermDefinition
Incremental ValueThe measurable difference in behaviour between the Exposed Population and the Non-Exposed Population. It represents value that would NOT have existed without personalisation.
Exposed PopulationThe group of users (typically 90%) who see personalised Reelevant content during a campaign.
Non-Exposed PopulationThe group (typically 10%) who see default content without Reelevant personalisation, used as baseline for measuring Incremental Value.
UpliftThe incremental performance gain from personalised content compared to default content.
Key ChallengeA business or marketing problem that personalisation can solve (e.g., one-timer to recurrent buyer, churn reduction).
Use CaseA specific personalisation strategy and execution pattern that addresses one or more Key Challenges.