Individualization Dashboard - Reelevant Documentation

Individualization dashboard showing individualized vs default content metrics

Overview

The Individualization dashboard measures how much of your content delivery is personalized. It compares individualized content (delivered through personalized workflow branches) against default content (non-personalized fallbacks).

Key Metrics

Metric	Description
Individualized Opening Count	Number of openers that have seen at least one individualized content.
Individualized Display Count	Number of individualized content displays. A content is considered individualized if it results from browsing interactions.
Individualized Display Rate	Share of individualized contents among all content displays.
Unique Individualized Opener	Number of unique openers who saw individualized content.
Unique Individualized Opener Rate	Ratio between individualized openers and total openers.

Individualized Content vs Default

The dashboard includes a comparison table showing side-by-side metrics for:

Type	Description
Individualized	Content delivered through personalized workflow branches.
Default	Content delivered through non-personalized fallback branches.
Total	Combined metrics across both types.

To increase your individualization rate, add more personalized branches to your workflows using data nodes and conditions.

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