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Analytics dashboard page with filter bar and metric cards

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Overview

The Dashboards page provides pre-built visualizations for your campaign data. Each dashboard focuses on a specific aspect of performance and can be filtered by workflow, campaign, branch category, and date range.

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Dashboard Filters

All dashboards share a common filter bar at the top:
Click Explore data to open the Data Exploration page with the current filters pre-applied.
Uplift, Customer Impact and Adoption open on the last three months instead. These dashboards compare groups of customers, which needs a longer period to hold enough purchases. Customer Impact refuses any period shorter than one month.

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Available Dashboards

Performance

Impressions, clicks, CTR, and content generation metrics.

Audience & Interactions

Reached individuals, impressions, clickers, and engagement rates.

Individualization

Personalization lift — individualized vs. default content metrics.

Conversions

Conversion tracking, revenue, and attribution metrics.

Uplift

Incremental value from personalization — click, conversion, and revenue uplift.

Usage

Subscription consumption — impressions or reached individuals, quota, and usage by team.