Audience & Interactions Dashboard - Reelevant Documentation

Audience dashboard showing unique visitor and engagement metrics

Overview

The Audience & Interactions dashboard focuses on the people behind the numbers — how many unique users see and interact with your content, and how engaged they are.

Key Metrics

Metric	Description
Unique Opener Count	Number of unique users who opened content containing Reelevant visuals.
Total Opening Count	Number of openings containing at least one Reelevant visual.
Repeat Content Exposition Per User	Average number of openings per opener.
Unique Clicker Count	Number of unique people that interacted with Reelevant contents.
Average Click Per User	Number of times the same person clicks, on average.
Clicker to Opener Rate	Ratio of unique clickers to unique openers.

How to Read This Dashboard

Unique Opener Count vs. Total Opening Count — The gap between these shows how many repeat exposures your audience receives.
Repeat Content Exposition Per User — A higher value means users are seeing your content multiple times, which can indicate either good retargeting or potential fatigue.
Clicker to Opener Rate — This is your per-person engagement rate. Unlike Click To Open Rate (which counts events), this counts unique people.

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