Audience & Interactions Dashboard - Reelevant Documentation

Audience dashboard showing unique visitor and engagement metrics

Overview

The Audience & Interactions dashboard focuses on the people behind the numbers — how many unique users see and interact with your content, and how engaged they are.

Key Metrics

Metric	Description
Reached Individuals	Number of unique individuals reached on any Channel.
Total Impressions	Times a message containing at least one Reelevant Content was seen.
Impressions Per Reached Individual	Average impressions for each reached individual.
Unique Clicker Count	Number of unique people that interacted with Reelevant contents.
Average Click Per User	Number of times the same person clicks, on average.
Click Rate (Unique Individuals)	Unique clickers divided by reached individuals.

How to Read This Dashboard

Reached Individuals compared with Total Impressions shows how often your audience sees messages again.
Impressions Per Reached Individual can help you identify repeated exposure or possible fatigue.
Click Rate (Unique Individuals) measures the share of reached individuals who clicked.

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