Overview
The Conversions dashboard tracks the business outcomes of your campaigns — purchases, revenue, and buyer behavior attributed to Reelevant content interactions.Key Metrics
| Metric | Description |
|---|---|
| Total Conversion Count | Number of conversions that followed a click on a Reelevant content. |
| Unique Buyer Count | Number of different people that have purchased at least once. |
| Total Revenue | Revenue generated by conversions. |
| Average Order Value | Average order value for the conversions. |
| Average Revenue Per Buyer | Average revenue generated per buyer. |
| Order Count Per Buyer | Average number of purchases per buyer. |
| Time To Purchase From Click | Average time between a click on Reelevant content and the purchase. |
| Reference Count | Total number of product references in the transactions. |
| Average Reference Count Per Basket | Average number of product references per transaction. |
| Conversion Rate | Conversions per clicks. |
| Unique Conversion Rate | Conversion rate for unique individuals. |
How Attribution Works
Conversions are attributed to Reelevant using a configurable attribution period — a lookback window (in hours) from the moment a user clicks on Reelevant content to when they make a purchase. Configure this in Analytics Settings.The attribution model links each conversion back to the last Reelevant content click within the attribution window.