Conversions Dashboard - Reelevant Documentation

Conversions dashboard showing conversion count, revenue, and buyer metrics

Overview

The Conversions dashboard tracks the business outcomes of your campaigns — purchases, revenue, and buyer behavior attributed to Reelevant content interactions.

Key Metrics

Metric	Description
Total Conversion Count	Number of conversions that followed a click on a Reelevant content.
Unique Buyer Count	Number of different people that have purchased at least once.
Influenced Revenue	Revenue credited to Reelevant content interactions, spread across the interactions before the purchase.
Direct Revenue	Revenue credited only to the last Reelevant interaction before the purchase.
Total Revenue	Revenue generated by conversions.
Average Order Value	Average order value for the conversions.
Average Revenue Per Buyer	Average revenue generated per buyer.
Order Count Per Buyer	Average number of purchases per buyer.
Time To Purchase From Click	Average time between a click on Reelevant content and the purchase.
Reference Count	Total number of product references in the transactions.
Average Reference Count Per Basket	Average number of product references per transaction.
Conversion Rate	Conversions per clicks.
Unique Conversion Rate	Conversion rate for unique individuals.

How Attribution Works

Reelevant credits each conversion to the content interactions that led to it. Credit is shared across those interactions using your chosen attribution model, within a lookback window for each interaction type. Configure both in Analytics Settings.

Influenced Revenue spreads credit across every qualifying interaction, while Direct Revenue credits only the last one. Comparing them shows how much your earlier interactions contribute. See Attribution for the full explanation.

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