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Output content picker showing the JSON format option

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Overview

The JSON Format output returns a raw JSON payload instead of a visual template. This is useful for headless integrations where you want Reelevant to handle the personalization logic but render the content yourself.

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Use Cases

  • Mobile apps that render content natively.
  • Custom frontend frameworks that consume JSON data.
  • API-driven integrations with third-party tools.

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How It Works

When the workflow executes and reaches a JSON Format output node, the engine:
  1. Collects all data from upstream nodes.
  2. Structures the data as a JSON payload.
  3. Returns the JSON response to the calling application.
The consuming application is responsible for rendering the content based on the JSON data.

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Best Practices

  • Document the JSON schema your application expects so workflow designers know what data to include.
  • Use Transform nodes upstream to format data exactly as your application needs it.
  • Test the JSON output by calling the workflow integration URL directly and inspecting the response.