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Channel picker showing the Web Image channel type

Overview

The Web Image channel renders a personalized image for display on websites. The output is a dynamically generated image that can be embedded in any web page.
PropertyValue
Channel typeWeb
Output formatWebsite image
Use caseHero banners, sidebar recommendations, personalized widgets

How It Works

When a visitor loads a page containing a Reelevant Web Image zone, the workflow executes in real time. The engine evaluates the user’s context and returns a personalized image. The image is served as a standard <img> tag, making it compatible with any website or CMS.

Configuration

  1. Add a Web Image channel node to your workflow canvas.
  2. Connect it downstream to your personalization logic.
  3. After publishing, use the Integration modal to get the image embed URL.

Best Practices

  • Web Image is ideal for scenarios where you need a single visual element that adapts to each user.
  • For interactive or responsive content, consider using Web HTML instead.
  • Use URL parameters to pass page context (e.g., product category, user segment) into the workflow.