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Messaging channels let you send personalised Reelevant content inside a conversation on the recipient’s phone.

How Messaging Works with Reelevant

Reelevant does not send messages. Your messaging platform does that. Reelevant produces the personalised part of the message: a visual that is generated for each recipient at the moment the message is opened. RCS and WhatsApp each have their own Channel in the Channel picker. Pick the one that matches the conversation you are sending in, so your reports separate messaging from e-mail. Channel picker showing the RCS and WhatsApp Channels at the bottom of the list
A greyed-out Channel is not enabled for your account. Ask your Reelevant contact to activate it.
1

Build the Workflow

Add the RCS or WhatsApp Channel, connect your Data Nodes and Logic Nodes, and finish with a Visual Content Output Node.
2

Publish and copy the link

Open the Integration modal and copy the link for that Channel.
3

Paste the link in your messaging platform

Your messaging platform builds the message and uses that link as the image of the message. It adds the recipient identifier to the link, the same way it works for an e-mail campaign.
4

Send

Each recipient receives a visual built for them, based on the data available when they open the message.
Each Channel you add appears as a Node on the canvas, with the surface it personalises: Card Image for RCS, Header Image for WhatsApp. Workflow canvas with an RCS Card Image Node and a WhatsApp Header Image Node

Available Messaging Channels

RCS

Personalised carousels and cards in RCS conversations, with rich SMS as a fallback.

WhatsApp

Personalised visuals inside WhatsApp Business messages.

What Stays on the Messaging Side

Some parts of the message are never controlled by Reelevant. Your messaging platform owns them:
Reelevant only measures what happens on the content it serves. Clicks on buttons added by the messaging platform are counted by that platform, not by Reelevant. See Messaging and mobile measurement.

What’s Next?

RCS

Set up a personalised RCS carousel.

WhatsApp

Set up a personalised WhatsApp message.

Integration

Get the link to give to your messaging platform.