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Channel picker showing the Web HTML channel type

Overview

The Web HTML channel renders a responsive HTML partial for embedding in web pages. Unlike Web Image, the output is interactive HTML that adapts to the container size.
PropertyValue
Channel typeWeb
Output formatWebsite HTML partial
Use caseInteractive content blocks, responsive grids, embedded components

How It Works

When a visitor loads a page containing a Reelevant Web HTML zone, the workflow executes and returns a responsive HTML snippet. This snippet is injected into the page via a JavaScript tag. The HTML output supports clickable elements, hover effects, and responsive layouts — making it suitable for interactive personalization.

Configuration

  1. Add a Web HTML channel node to your workflow canvas.
  2. Connect it downstream to your personalization logic.
  3. After publishing, use the Integration modal to get the JavaScript embed code.

Best Practices

  • Use Web HTML for content that needs to be responsive or interactive (e.g., product carousels, clickable grids).
  • For simple static visuals, Web Image may be simpler to integrate.
  • Test responsive behavior across different viewport sizes before publishing.